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Pink Ribbons, Inc. Film Screening

By Women's History Month

Monday, March 17, 2014 7:00pm to 9:00pm

3601 Pacific Ave, Stockton, CA 95211

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Breast cancer has become the poster child of corporate cause- related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure.

Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve?

Directed by Léa Pool, Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," has been hijacked by a shiny, pink story of success.

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